Strategic website designer for coaches & consultants
Websites that make the case for your expertise.
I’m Wajid. I plan, design and build websites that explain your value clearly, earn trust quickly and guide the right visitors towards an enquiry.
Custom projects, quoted according to scope.
200+
Websites designed
5+ years
Designing for service businesses
4 platforms
Wix, Wix Studio, WordPress & Squarespace
Europe
Focused on coaches and consultants serving European markets
The real problem
Most websites don't fail because of how they look. They fail because of what they leave unclear.
Coaches and consultants sell expertise people can’t see in advance. When a website doesn’t do the explaining, good visitors leave quietly, and you never hear from them.
01
Unclear messaging
Visitors can’t tell within a few seconds who you help and what changes for them.
02
Structure without a story
The pages exist, but they don’t follow the order in which people actually make decisions.
03
Weak trust signals
Your experience and proof are there, but not where doubt appears.
04
Navigation that makes people think
Too many choices, vague labels and no obvious route through the site.
05
No clear next step
Interested visitors reach the end of a page with nowhere obvious to go.
If two or more of these sound familiar, the issue isn't the design alone. It's the plan behind it.
Design vs strategy
A page can look finished and still not do its job.
The difference between a website that looks good and one that works for your business is decided long before the design stage.
Designing pages
- Starts with a template or a visual style
- Copy is fitted into the layout afterwards
- Every page is treated the same way
- Success is judged by how it looks at launch
Planning a website
- Starts with your audience, offer and goals
- Structure follows how your clients decide
- Each page has one job and one next step
- Success is judged by the enquiries it supports
Services
Four ways to turn your website into a business asset.
Every project is scoped to what your business actually needs. The platform is chosen to fit how you work: Wix, Wix Studio, WordPress or Squarespace.
Strategic Website Design
A new website planned around your audience, positioning and goals, then designed to communicate your value with clarity and confidence.
Website Redesign
For a site that looks dated, says too little or no longer reflects the level you work at. We keep what works and rebuild what doesn't.
Conversion-Focused Page Structure
Strategy and wireframes for your key pages, so every section earns its place and moves visitors towards an enquiry.
Website Development
Clean, responsive builds on the platform that suits you, set up so you can update everyday content yourself after launch.
How we work together
Strategy first. Then design. Then build.
A clear process means fewer surprises. At every stage you’ll know what we’re working on, what I need from you and what comes next.
01
Discovery
We talk through your business, clients, offers and goals, and review your current website if you have one.
02
Strategy & structure
I map the pages, the messaging hierarchy and the route each visitor should take before any design begins.
03
Design
Typography, colour, layout and imagery are shaped to support the message, not compete with it.
04
Development
I build the approved design on your chosen platform, responsive across desktop, tablet and mobile.
05
Review & launch
We refine the details together, check the essentials and launch. You’ll know how to make everyday updates.
Selected work
The thinking behind the work.
Projects for coaches, consultants and service businesses. Each one started with the same question: what does the right visitor need to understand, believe and do?
Project type · Platform
Project name
Add a short summary: who the client serves, what the website needed to achieve, and the strategic decision that shaped it.
Project type · Platform
Project name
Add a short summary: who the client serves, what the website needed to achieve, and the strategic decision that shaped it.
Project type · Platform
Project name
Add a short summary: who the client serves, what the website needed to achieve, and the strategic decision that shaped it.
About Wajid
I design websites the way a strategist would plan them.
I’m Wajid, a strategic website designer. Over more than five years and 200+ websites, I’ve helped coaches, consultants and service-based businesses turn what they know into websites that communicate it.
My work sits between strategy and design. Before I think about colour or layout, I want to understand who you serve, why they choose you and what they need to see before they get in touch. The design follows from that.
I explain my thinking along the way, keep you involved at the right moments and pay attention to the details that make a website feel considered.
- Strategy before visuals
- Clear communication throughout
- Built for you to manage after launch
Client feedback
In their words.
Reviews from coaches, consultants and business owners I’ve worked with.
FAQ
Questions clients usually ask first.
Can’t find what you’re looking for? Ask it on a strategy call or include it in your quotation request.
What does a website project with you include?
It depends on the scope, but most projects cover discovery, strategy and page structure, design, development and launch. Before we start, you’ll receive a clear outline of what’s included.
Which platforms do you work with?
Wix, Wix Studio, WordPress and Squarespace. I’ll recommend the one that suits your goals, your budget and how you’d like to manage the site yourself.
How much does a website cost?
Every project is quoted individually, because a focused site for a new coaching practice is very different from a larger consultancy website. Request a quotation with a short outline and I’ll come back with a proposal based on your scope.
How long does a project take?
Timelines depend on the number of pages, the amount of content and how quickly feedback moves. You’ll get a realistic schedule once the scope is clear.
Do I need to have my content ready?
It helps, but it isn’t essential. The strategy stage clarifies what each page needs to say, which makes writing or refining content much easier. We’ll agree who is responsible for what at the start.
Can you redesign my existing website?
Yes. A redesign starts with a review of what is and isn’t working, so we keep what serves you and rebuild the rest around a clearer structure.
Will I be able to update the website myself?
Yes. Your site is set up so you can edit text, images and everyday content. If you’d prefer support after launch, we can discuss ongoing maintenance.
Next step
Let's plan a website that does more of the explaining for you.
Choose the route that suits where you are. Either way, you’ll get a considered reply about your project.
Book a Strategy Call
Best if you’re ready to talk through your goals, your current website and what a new one needs to achieve.
Request a Website Quotation
Best if you already know what you need and would like to outline your requirements in writing first.
Every project is custom and quoted according to scope.